The small type: whenever Marie Anmale to male personalsinette mentioned, “Let them consume dessert,” it may have now been because she was actually hogging all the Michel et Augustin snacks for by herself. Youth friends Michel and Augustin came across in middle school, and, once they found their particular person 9-to-5 jobs to-be unfulfilling, they began a cookie company with a foundation in French pastry. Quickly ahead 13 years, while the two friends have workplaces in France and nyc consequently they are seducing globally with regards to snacks, pastries, yogurts, mousses, as well as other desserts made with quick, pronounceable ingredients. The duo in addition will teach aspiring bakers that learning the ability of French pastry is actually attainable through their particular recipe books and interactive open house courses. Michel and Augustin’s dream is easy: to help make the world look and come together over a shared love of sweets.
The storyline of Michel et Augustin started simply enough. Two boys began palling around in secondary school and turned into good friends. But, just like numerous teenage friendships, the two parted means after graduation to adhere to unique paths.
Michel found himself working in finance in nyc, and Augustin had been doing work in advertising for Air France. But both shortly turned into disillusioned together with the 9-to-5 work on the business community. They reconnected while the duo devised a wild intend to find out all 1,263 bakeries in France and develop a guide to the most effective confectioneries the country had to offer. They penned a manuscript about it â their particular very first cooperation!
After finishing their quest, in 2004, Michel and Augustin aproned-up and set on a fresh adventure: cooking in Augustin’s cooking area. Their particular objective would be to produce a line of cookies also desserts made with 100% natural ingredients and love. And, after tirelessly evaluating and tasting a lot more than 300 dishes, their particular first mixture came to be: the small circular butter cookie. Michel et Augustin was born!
The two found quick success, and additionally they consistently innovate a lot more delicious projects, instance a decadent yogurt in a bottle, which had been discovered only one time Michel and Augustin noticed their unique prized cow could generate above butter. They sell their products or services using trademark “kookiness” therefore the delight they infuse to their delicious snacks.
Spreading a Love for French Pastry across World
Michel et Augustin is all about more than simply making a delicious cookie. The company is actually bent on attracting from France’s wealthy culinary background to generate masterful desserts.
“it is not about snacks â it’s about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “everything we make is linked to French pastry strategies. We’ve an extremely strong commitment with pastry producing as a business enterprise.”
But Lily told all of us an affinity for and mastery of French pastry is not just set aside when it comes down to item developers (they call them the “recipe team”) at Michel et Augustin. An element of the business’s kooky society is actually revealing the enthusiasm and expertise of pastry creating very every member of the group, in France and Brooklyn, can train are a French pastry cook and use the national examination (acknowledged a “C.A.P.”). This way, everyone can be involved in innovating brand-new recipes and talk knowledgeably with followers, customers, and people.
“once per week in France and when 30 days in nyc, our very own Banana Farm (“office”) becomes a pastry class in which our company is going right through a vintage curriculum of French pastry and training your official certification,” she said. “no matter if you are a web page developer or in revenue â the chance is urged for several.”
Though Michel et Augustin supplies a expansive product line in France, the company sticks to your same fundamentals and principles of design for several services and products.
“finished . all our items have as a common factor is a proper awareness of taste also to the constituents,” Lily mentioned. “We focus on the high quality and ease-of-use of materials, and attempt to keep consitently the element record as pronounceable that you can.”
This effects not just in a yummy decadence, but also a treat you can easily be ok with consuming along with your special someone.
A Collection of Treats excellent for revealing With Your Sweetheart
Thereis just one thing about revealing sweets that begins a single day appropriate or closes an ideal go out. And Michel et Augustin’s creations happened to be intended for only these types of occasions.
“its an instant of indulgence at the conclusion of a night out together,” Lily mentioned. “its delicious and made with thoroughly clean components, and therefore helps to make the time that much better. It feels very good to engage.”
Because of so many worthy goodies to choose from, there’s really no want to choose only one. While there’s a lot of a lot more possibilities in France â from candy mousse to decadent yogurts and, of course, unique snacks â there are numerous solutions in the US nicely.
Lily had been rapid to suggest the most perfect snacks giving to or delight in thereupon special someone.
“Our best-selling cookie is actually our 4-Cookie Squares,” she stated. “They are like little square tarts, may be found in three tastes, and that can end up being thus conveniently provided. We supply Cookie Buttons, that are hazelnut chocolate processor cookies with hazelnut ganache inside the house. They are available in packages of two â one for me, one for you!”
For partners which really enjoy their own morning routine collectively, Lily told united states Puff Palmiers are an attractive a.m. choice.
“These are typically puff pastry and taste like Elephant Ears,” she mentioned. “They may be awesome light and flaky and just the thing for revealing over morning meal with coffee or at beverage time.”
Whether both you and your honey are chocoholics or appreciate the fine butteriness of caramel (or all things in between), Michel et Augustin provides a worthy treat for sharing (or sneaking down with for your own personal clandestine cookie affair).
Join up From the Banana Farm
Michel et Augustin’s approach is the fact that happiness of sweets is in the sharing. Therefore it should be no surprise society wedding is big area of the organization’s business mission. Everybody is welcomed to eliminate in and chat (and style snacks) at their Banana Farms (offices) in Paris, Lyon, or Brooklyn.
This mindset started within very start with the company and is also section of its key. And Lily mentioned this philosophy is exemplified during the organizations available residences.
“straight away, Michel and Augustin exposed the doorways of the apartment to next-door neighbors, buddies, clients, and passersby, for people to provide them feedback, to flavor snacks, to taste brand-new recipes these were testing, also to spend time together and mention what they happened to be doing,” she said. “its a thing that’s really important to all of us nowadays.”
Open residence during the Banana Farm occurs on the very first Thursday each and every month in France and nyc. Lily informed you these activities present a manner for the company to offer back to the city by training them in regards to the history and methodologies of French pastry.
“We invite every person, family members, pals, customers, and customers ahead show dishes,” she stated. “We do flavor exams, focus teams, and perform games. It’s a genuine area event.”
It is not only fun and tummy-pleasing to go to, but if you lack a cookie partner, imagine the rest of the dessert aficionados you could potentially satisfy at Banana Farm. All things considered, if someone wants Michel et Augustin treats, you realize they usually have great style, and you’ll have something to connect over.
Michel et Augustin: Committed to Random Acts of Kookiness
In true Michel and Augustin form, the duo started a Random Acts of Kookiness step to inspire and please the public. From a tribute to Michael Jackson with the cookie rectangular occasion as well as their torrid Greek account, Michel and Augustin infuse hilarity and joy into all they do. You can find exactly why their unique treats are addicting â they’re made with 100% natural ingredients and good vibes.
Up subsequent for the business is actually a unique cookbook that aims to aid US readers and others overcome the intimidation related to French pastry.
“We’re making a French pastry cookbook for the me, and it is about enjoying these hard dishes,” Lily mentioned. “We’re busting it down and stating you can do it. When we can, everyone can, so we’re revealing our advancement.”
Michel et Augustin can be looking to release its well-known chocolate mousse in the US.
“the dream for our chocolate mousse would be to seduce The united states’s tastebuds.”
And, after tasting the company’s snacks also goodies, the usa is undoubtedly set for a lengthy relationship with that mousse.